Douglas DeMuro (born May 22, 1988) is an American YouTuber, author, columnist, writer, and Internet entrepreneur focused on the automotive industry.
His YouTube channel has over 4.93 million subscribers as of March 2025. He founded Cars & Bids in 2020, an online auction platform for buying and selling vehicles, after leaving Autotrader.com where he was a writer and editor for Oversteer. DeMuro previously wrote for The Truth About Cars and Jalopnik.
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Doug Demuro Net Worth
Doug DeMuro has a net worth of $10 million. After leaving Autotrader.com, he launched an automobile auction site called Cars & Bids in 2020, which only accepts cars built in 1980 or later. Its first listing was DeMuro’s own Mercedes-Benz E 63 AMG Wagon from 2012.
Through the site, he sold his Kia Stinger GT2 AWD. In 2021, Cars & Bids listed 4,000 automobiles, with $75 million spent by customers. From 2020 to 2023, $230 million worth of cars were sold. In late 2022, Cars & Bids received a $37 million investment from Peter Chernin’s The Chernin Group. After the round closed, DeMuro bought his dream car, a Porsche Carrera GT.
Early life
DeMuro was born and raised in Denver, Colorado, and attended George Washington High School. In 2009, Automobile featured him for car spotting.
studied at Emory University in Atlanta, Georgia, earning a bachelor’s degree in economics. While working as a resident advisor, he met his wife. In 2024, DeMuro was named a winner of Emory’s 40 Under 40.
Career
In 2012, DeMuro landed his first job at Porsche’s North American headquarters as a vehicle allocation manager and wrote for Autotrader.com. After a year, he quit to focus on writing about cars, contributing to The Truth About Cars, Jalopnik, and his own blog, PlaysWithCars.
In 2014, he moved to Philadelphia, continuing to write for the Philadelphia Media Network and Atlanta Journal-Constitution. In 2013, he launched his YouTube channel, which has over 4 million subscribers and 1.5 billion views. In 2018, he started More Doug DeMuro.
Personal life
DeMuro currently lives in San Diego, California, with his wife, Joanna. The couple has a son, born in 2021, and a second son born in 2023, along with a Bearded Collie named Noodle, who frequently appears in DeMuro’s videos.
What degree does Doug DeMuro have?
Doug DeMuro writes articles and makes videos, mainly about cars. He earned an economics degree from Emory University in Atlanta. After graduation, he worked for Porsche Cars North America for three years.
Conclusion
Doug DeMuro’s success story from a car enthusiast to a millionaire showcases the power of turning passion into a profitable career, blending automotive expertise with entrepreneurial spirit.
FAQs about Doug DeMuro
- What makes Doug DeMuro’s car reviews unique?
- DeMuro’s reviews are known for their thoroughness, humor, and the unique ‘DougScore’ rating system.
- What types of cars does DeMuro review?
- DeMuro reviews a wide range of vehicles, from vintage classics to the latest models.
- How has Doug DeMuro influenced the car review industry?
- His detailed approach and engaging content have set new standards in automotive journalism.
- What role did Doug’s work at Porsche play in his career?
- His time at Porsche provided industry insights and a strong foundation for his subsequent ventures.
- How does Doug DeMuro interact with his audience?
- Through his YouTube channels, social media, and website, DeMuro maintains active engagement with his audience.
