SportPesa is a sports news technology and sports betting brand with operations in Kenya, Tanzania, South Africa, Italy, Ireland, the Isle of Man, and the UK, where it operates in conjunction with TGP Europe
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SportPesa in Kenya is owned and operated by Milestone Games, a Kenyan-owned company. In Italy, it is jointly owned with RCS Media, the largest media company in that country.
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The company had signed agreements to build local and international partnerships in football, rugby, boxing, motorsport, athletics, golf, and kabaddi.
It sponsored various tournaments, among them the 2014 Wambia Memorial Football Tournament in Kakamega, The Francis W. Maingi memorial football tournament in Kitui, the Obulala Football Tournament, Koth Biro Football Tournament, and the SportPesa Super 8 Premier League.
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