Backpack Kid Net Worth: Dancing into Digital Dollars

Backpack Kid Net Worth

Russell Horning, famously known as The Backpack Kid, has danced his way into the digital world, turning viral fame into a lucrative career. Known for his unique dance moves and infectious energy, Horning has capitalized on his internet stardom, creating a multifaceted career that spans social media, music, and merchandise. This article delves into the financial journey of The Backpack Kid, exploring how viral success can translate into substantial earnings.

RELATED: Caitlyn Jenner Net Worth: Decathlon Gold to Reality TV Riches

Who is Backpack Kid?

Russell Horning, born on December 19, 2001, in Lawrenceville, Georgia, became an internet sensation as The Backpack Kid. He catapulted to fame with his iconic “Floss” dance, capturing audiences worldwide. His unique style and charisma have made him a beloved figure in the digital landscape, with millions of followers across social media platforms.

Early Life

Growing up in an artistic and supportive family, Russell showed an early interest in dance and music. His journey from a regular Georgia teen to a social media phenomenon showcases his dedication and innate talent. Balancing traditional and online schooling, Horning managed to pursue his passion while staying grounded in his social environment.


The Backpack Kid’s career took off after a viral SNL performance with Katy Perry. Since then, he has expanded his brand to include music releases, social media content, and public appearances. His signature dance moves, like the “Floss” and the “Russell Walk,” have become synonymous with his name, earning him spots on television shows and tours across the country.

What is the Floss Dance?

The Floss is a dance that involves swinging your arms and hips in opposite directions. This distinctive move, popularized by The Backpack Kid, has become a global sensation, featured in video games, movies, and viral videos, showcasing Russell’s impact on popular culture.

Where Did the Floss Dance Come From?

While the origins of the Floss dance are debated, Russell Horning is credited with popularizing the move. His performance of the dance in viral videos and high-profile platforms like Saturday Night Live brought the Floss to international fame.

Backpack Kid Net Worth

The Backpack Kid’s net worth is estimated at $3 million. This impressive figure is a testament to his ability to monetize his viral fame through various income streams, including social media partnerships, music, and merchandise.

Backpack Kid Sources of Income

Russell Horning’s financial success comes from diverse sources. His social media presence, particularly on TikTok and Instagram, generates substantial earnings through sponsored content and brand partnerships. Additionally, his YouTube channel, music releases, and live performances contribute to his overall net worth.

How Old Was the Backpack Kid When He Got Famous?

Russell Horning was just 14 years old when he gained viral fame for his Floss dance. His rise to stardom at a young age showcases the power of social media in catapulting talented individuals to global recognition.

What Does The Backpack Kid Do Now?

Today, Russell Horning continues to expand his brand beyond dancing. He has ventured into music, releasing tracks like “Flossin” and exploring merchandise opportunities. His entrepreneurial spirit and creative talents ensure he remains a significant figure in the digital age.


The Backpack Kid’s journey from a teen dancing sensation to a successful digital entrepreneur highlights the potential for viral fame to evolve into a sustainable career. With a net worth of $3 million, Russell Horning has effectively harnessed his online popularity, proving that with talent, creativity, and strategic planning, dancing into digital dollars is indeed possible.

RELATED: Kevin Spacey Net Worth: The Financial Portrait of an Award-Winning Actor

FAQs about Backpack Kid
  1. How did The Backpack Kid become a social media sensation?
    • Russell Horning became a sensation after his Floss dance went viral, leading to performances on platforms like Saturday Night Live.
  2. What is Russell Horning’s signature dance move?
    • Besides the Floss, his signature move is called “The Russell,” also known as the “Russell Walk.”
  3. Has The Backpack Kid released any original music?
    • Yes, he has released original songs including “Flossin” and has an EP titled the Backpack Kid EP.
  4. What kind of merchandise does The Backpack Kid offer?
    • Russell plans to release a line of merchandise that includes backpacks, T-shirts, and other branded items.
  5. What are The Backpack Kid’s future plans?
    • Russell Horning aims to continue growing his presence on social media, delve deeper into music, and expand his merchandise offerings, building on his already successful career in entertainment.

Leave a Comment