The journey from the dusty arenas of bull riding to the lofty heights of financial success is personified in the life of James Burton “J.B.” Mauney. Known in the rodeo world for his indomitable spirit and daredevil prowess, Mauney has not only made a name for himself as one of the greatest bull riders but also amassed significant wealth through his career.
RELATED: Ben Crump Net Worth: The Finance of Fighting for Justice
This article delves into how Mauney leveraged his bull riding talents to build a net worth estimated between $6 million and $8 million by 2024, exploring his life, career achievements, and the legacy he’s poised to leave behind.
Table of Contents
JB Mauney’s Net Worth
JB Mauney, a professional rodeo competitor, reportedly has a net worth ranging from $6 million to $8 million in 2024. His income primarily comes from winnings in rodeo events and related endorsements. Since turning professional in 2005, JB has accumulated approximately $7.2 million in earnings across various rodeo competitions over his eighteen-year career.
His financial success began with $66,616.50 earned in his rookie season in 2006, where he also clinched the Rookie of the Year title. His earnings saw substantial increases, ranging from $210,000 to $772,207 annually between 2009 and 2011.
JB Mauney won the PBR World Championship title twice, in 2013 and 2015, earning $1.385 million and $1.541 million, respectively, in those years. In 2021, he transitioned to competing full-time in the PRCA, having joined it back in 2009.
Early Life
J.B. Mauney, born on January 9, 1987, in Mooresville, North Carolina, began his connection with rodeo very early in life. His passion for bull riding started when he was just three years old, initially riding sheep. By the age of 12, he had advanced to riding bulls, setting the stage for a future career in professional bull riding. His early years in the sport were heavily influenced by notable bull riders like Jerome Davis, shaping his aspirations and skills in the competitive arena​.
— JB Mauney (@jbmauney) September 10, 2015
Career
J.B. Mauney, renowned for his resilience and skill, is one of only two bull riders to have successfully ridden the famed bull Bushwacker for the full eight seconds in the Professional Bull Riders (PBR) Built Ford Tough Series, achieving this feat in August 2013 in Tulsa, Oklahoma, for a score of 95.25 points. He also mastered a ride on Asteroid, the 2012 World Champion bull, in San Antonio, Texas, scoring 93.50 points. Initially wearing a helmet in his early career, Mauney switched to a cowboy hat by 2013, and by November 2016, he became the first bull rider in PBR history to reach $7 million in career earnings.
Despite suffering a severe injury in 2017 requiring significant surgery, Mauney continued competing, tying with two-time world champion Justin McBride in 2019 for the most televised wins in PBR’s 26-year history. He won the PBR World Championship twice, in 2013 and 2015, and qualified for the PBR World Finals 15 times from 2006 through 2020. Transitioning his focus, Mauney co-founded Ultimate Bullfighters, a freestyle bullfighting organization, in 2020.
In 2021, Mauney shifted from the PBR to compete full-time in the Professional Rodeo Cowboys Association (PRCA), qualifying for his first National Finals Rodeo (NFR) the same year. However, a career-ending accident in September 2023 during a PRCA event led to his retirement after suffering a serious neck injury. Following his recovery, Mauney acquired the bull Arctic Assassin to live out its days on his ranch in Texas.
As of 2024, Mauney returned to the PBR in a new role as head coach of the Oklahoma Wildcatters, part of the PBR Team Series, signaling a new chapter in his enduring connection with the sport.
What are some endorsements and sponsorships J.B. Mauney has secured?
J.B. Mauney has capitalized on his bull riding fame through various endorsement deals and sponsorships. He has been supported by major brands such as Monster Energy and YETI, with Monster Energy becoming an official league partner of the Professional Bull Riders (PBR) in 2013 and sponsoring riders including Mauney. YETI added Mauney as an ambassador in 2015, leveraging his popularity to promote their products as part of their initial ambassador program.
In addition to sponsorships, Mauney effectively uses his social media platforms for media and advertising purposes. He promotes products from his sponsors, such as YETI and Monster Energy, as well as other brands like Bullkelp Bedrolls and WSM Auctioneers, showcasing them on his Facebook and Instagram pages.
Furthermore, Mauney has tapped into merchandise sales, offering a range of branded products including t-shirts, hoodies, and posters. These are available for purchase online through various e-retailers like Amazon and Redbubble, catering to his substantial fanbase and contributing to his income through these sales.
Personal Life and Legacy
J.B. Mauney’s personal life and legacy are as rich as his professional bullriding career. He was first married to Lexie Wiggly from 2012 to 2015 and later married Samantha Lyne, a professional barrel racer and the daughter of a renowned cowboy, in 2017. The couple welcomed their first son in January 2019. Mauney also has a daughter from his previous relationship, born in 2011. His family has moved a few times, living in North Carolina, Texas, and finally settling in Stephenville, Texas by early 2022.
So much to be thankful for! pic.twitter.com/ELH0U7cGAo
— JB Mauney (@jbmauney) November 26, 2015
In the rodeo world, Mauney is celebrated not only for his daring rides but also for his significant achievements. He reached 500 rides on the Premier Series in January 2018, an accomplishment only a few have achieved. His career earnings exceed $7.6 million, making him one of the highest earners in bull riding history.
Known for choosing the toughest bulls, Mauney’s confrontations with the world champion bull Bushwacker are legendary, meeting in the ring 13 times. This fearlessness and dedication have led many, including fellow champion Justin McBride, to regard him as one of the greatest bull riders of his generation.
What is JB Mauney doing now?
Since retiring from bull riding, J.B. Mauney now coaches the Oklahoma Wildcatters, a new PBR team, bringing his expertise and passion to help shape the next generation of champions. Alongside him, Brandon Bates serves as the general manager, leveraging his deep knowledge of the sport to guide the team.
Candace Evans/ Sunshine Social Co
Together, they aim to cultivate a team that embodies the spirit of Oklahoma and the heart of bull riding, with their debut set for July at the Paycom Center in Oklahoma City. Their collaboration is supported by Talor Gooch, enhancing the team’s potential to succeed in the competitive PBR landscape.
Candace Evans/ Sunshine Social Co
Conclusion
J.B. Mauney’s journey from a young bull rider in North Carolina to a multimillionaire living in Texas encapsulates the essence of American rodeo sports. His ability to transcend the typical confines of bull riding to achieve financial success and influence in the rodeo industry speaks volumes about his skill, business acumen, and personal resilience. As he moves from competing to coaching, Mauney’s impact on the sport is set to endure, inspiring new riders and shaping the future of bull riding.
FAQs about JB Mauney’s Net Worth
- What is J.B. Mauney’s net worth in 2024?
- J.B. Mauney’s net worth is estimated to be between $6 million and $8 million in 2024.
- How many times did J.B. Mauney win the PBR World Championship?
- J.B. Mauney won the PBR World Championship twice, in 2013 and 2015.
- When will J.B. Mauney be inducted into the Bull Riding Hall of Fame?
- J.B. Mauney is scheduled to be inducted into the Bull Riding Hall of Fame in May 2024.
- What significant injuries has J.B. Mauney sustained during his career?
- Among various injuries, a notable one occurred in 2017 when he required surgery on his right arm, involving the installation of a screw and 13 anchors.
- Where does J.B. Mauney currently live?
- As of early 2022, J.B. Mauney and his family reside in Stephenville, Texas.
