10 Best DIY SEO Software To Rank fast and Smarter 2023

DIY SEO Software

Are you interested in improving your website’s search engine ranking through the use of search engine optimization (SEO) software?

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If you’re in search of the best DIY SEO software, you’ve come to the right place. In this blog post, I’ll present our top 10 picks for the best DIY SEO software, with a special focus on our three top choices. Each tool will be briefly outlined, highlighting why it’s a great option for DIY SEO practitioners. By reading further, you’ll discover how you can develop an effective SEO strategy without the need to hire an agency.

Optimizing a website for search engine results can be a challenging task, as it requires staying up-to-date with Google’s algorithm changes and the latest trends. Agencies often charge significant fees for their early insights. However, despite the complexity of SEO, anyone willing to invest the effort and time can learn to do it themselves.

Implementing your ideas, whether they involve SEO or not, can be immensely rewarding, despite the various challenges involved. But how can SEO help you work more efficiently and intelligently? The answer lies in having the right tools at your disposal.

With numerous SEO tools available, it can be overwhelming for a beginner to determine which ones are truly effective. To simplify your search engine optimization experience, here are the top SEO tools that provide a hassle-free approach to optimizing your website.

What Are The Best DIY SEO Software and Tools You Can Use?

Curious about the finest DIY SEO software and tools available? After providing an overview of DIY SEO tools and highlighting their advantages, let’s delve into our curated selection of top-notch DIY SEO software options.

1. Semrush

SEMRush stands out as one of the top-notch SEO tools for individuals and businesses aiming to thrive in the realm of online marketing.

With its comprehensive insights and arsenal of tools, SEMRush empowers companies and individuals to achieve success in their online marketing endeavors by gaining a deep understanding of the digital marketing landscape.

When it comes to identifying the best SEO tools available, SEMRush is an absolute must-have.

SEMRush is a robust and versatile competitive intelligence suite that covers various aspects of online marketing, ranging from SEO and PPC to social media and video advertising research.

By leveraging SEMRush, both seasoned SEO experts and beginners can enhance their online marketing efforts through valuable insights and tools that unravel the intricacies of the marketing landscape.

Key Features of SEMRush include:

  • Competitive Analysis
  • Keyword Research
  • On-Page SEO
  • Site Audit
  • Local SEO
  • Website Ranking Tracking
  • SEO Toolkit
  • Social Media Management
  • Link Building Opportunities
  • PPC Keyword Research


When it comes to pricing, SEMRush offers three flexible plans: Pro, Guru, and Business.

  • The Pro plan is priced at $191.95 per month, allowing you to manage up to 5 projects and track 500 keywords.
  • The Guru plan comes at $229.95 per month and grants you access to 15 projects and 1500 tracked keywords.
  • For those with more extensive requirements, the Business plan, priced at $449.95 per month, provides 40 projects and the ability to track 5000 keywords.
  • Furthermore, opting for an annual subscription can save you up to 17% on the overall cost.

With its robust features and competitive pricing, SEMRush proves to be an indispensable tool for anyone seeking to excel in the vast landscape of online marketing.

2. Google Keyword Planner

Google Keyword Planner is a highly recommended and freely available tool that plays a crucial role in researching keywords for your website or blog.

With this SEO tool, you gain insights into the search volume for specific keywords and estimate the potential traffic you could receive from them. This information proves invaluable in determining the optimal keywords to target in your SEO endeavors.

As an essential addition to your SEO toolkit, Google Keyword Planner empowers you to conduct comprehensive research and identify the most relevant keywords for your website or blog.

By understanding the potential traffic that specific keywords can generate, you can strategically focus your efforts on those keywords that will deliver the greatest benefits to your site.

Key Features of Google Keyword Planner include:

  • Keyword research with reliable data
  • Bid estimates for selected keywords
  • Creation of custom advertising plans
  • Competitor research
  • SEO analysis from a centralized dashboard

In terms of pricing

Google Keyword Planner is a free tool that is readily accessible to users. Additionally, you have the option to run paid campaigns using Google Ads for further optimization and reach.

Leverage the power of Google Keyword Planner to refine your keyword research and ensure that your website or blog targets the right keywords, driving significant traffic and enhancing your SEO success.

3. Ahrefs

Ahrefs provides a range of SEO-related tools, including keyword research, site exploration, and rank tracking, making it one of the most popular choices among SEO professionals. With Ahrefs, users can effectively monitor their website’s backlink profile and organic search traffic.

Personally, I find Ahrefs particularly useful for identifying keywords and exploring guest posting opportunities.

The functioning of Ahrefs revolves around crawling the web and creating an index of live websites. This extensive data allows Ahrefs to answer various queries about these websites, such as the number of backlinks they possess or the keywords they rank for in organic search results.

One of the key metrics provided by Ahrefs is the domain rating, which offers insights into a website’s authority and backlink profile.

To utilize Ahrefs SEO tools, simply enter a URL in the search bar on the homepage, and the platform will provide you with detailed data about that specific URL, including backlinks, organic traffic, and more.

Additionally, Ahrefs can assist in researching specific keywords or topics. By entering a keyword into the search bar, users gain access to valuable data such as related keywords, organic search traffic, and more.

If you’re seeking the best SEO software to track your website’s backlink profile and organic search traffic, Ahrefs is an excellent choice. Moreover, they offer a comprehensive suite of additional SEO-related tools, making it a one-stop solution for all your SEO requirements.

Key Features of Ahrefs include:

  • Performance Dashboard
  • Web Page SEO Audit
  • Keyword Tracking Tools
  • Rank Tracking
  • Content Explorer for Content Ideas
  • Broken Link Identification
  • Content Ideas Generation
  • Keyword Difficulty Scores
  • Social Activity Monitoring
  • Domain Authority Checks
  • Backlink Analysis Tools
  • Duplicate Content Checking
  • Indexing Reports

In terms of pricing, Ahrefs offers four subscription plans:

  • Lite subscription: $99 per month, allowing tracking of 750 keywords.
  • Standard monthly plan: $199 per month, enabling tracking of 2,000 keywords.
  • Advanced subscription: $399 per month, facilitating tracking of 5,000 keywords.
  • Enterprise plan: $999 per month, offering tracking of up to 10,000 keywords.

Choose the plan that best suits your needs and take advantage of Ahrefs’ robust SEO tools to optimize your website effectively.

4. LowFruits

LowFruits is an efficient and user-friendly tool designed to analyze Search Engine Results Pages (SERPs) swiftly and effortlessly. By simply entering a URL into the search bar, LowFruits provides an overview of the crucial ranking factors associated with that specific page.

Additionally, LowFruits enables you to compare multiple pages side-by-side, facilitating easy performance assessment and identification of top-performing pages.

To utilize LowFruits, enter a URL into the search bar and initiate the analysis process. In no time, you’ll receive an overview of the page’s most significant ranking factors. Furthermore, LowFruits presents the backlink count for each page, offering a quick assessment of its strength.

If you are dedicated to enhancing your website’s SEO, LowFruits proves to be an excellent tool. Its extensive range of features, coupled with its user-friendly installation, empowers you to elevate your website to new heights.

Key Features of LowFruits include:

  • Keyword idea generation
  • Rapid SERP analysis
  • Keyword clustering
  • Competitor analysis
  • Wildcard searches

When it comes to pricing, LowFruits offers the following subscription plans:

  • Lite package: Priced at $25 per month, offering 2000 credits.
  • Standard plan: Available for $60 per month, providing up to 5,000 credits. Additionally, the platform offers a flexible “pay as you go” option, allowing you to purchase credits as needed.

Leverage the power of LowFruits to swiftly and comprehensively analyze SERPs, identify crucial ranking factors, and enhance your website’s SEO performance.

5. Mangools

Ranked third on our list of top SEO tools is Mangools, an intuitive and user-friendly tool designed to support your SEO efforts. It encompasses a keyword tool, a backlink checker, and a rank tracker.

Mangools proves to be a valuable companion for keyword research, providing access to essential data such as search volume and competition levels.

With its backlink checker, you can effortlessly keep track of your backlinks, ensuring their quality and relevance. The rank tracker empowers you to monitor your progress and gain insights into your search engine rankings.

To enhance your knowledge and proficiency, Mangools Academy offers a wealth of articles and video tutorials, providing valuable guidance on tool usage and optimization strategies.

In summary, incorporating a DIY search engine tool into your SEO arsenal can prove highly advantageous. When utilized effectively, it saves you time and effort while delivering valuable insights into your SEO progress.

Key Features of Mangools include:

  • Keyword Finder
  • SERP Checker
  • SERP Watcher
  • Link Miner
  • SiteProfiler
  • Mangools Browser Extension
  • Mangools API
  • 10 Days Free Trial

In terms of pricing, Mangools offers the following subscription plans:

  • Basic plan: $49 per month
  • Monthly Premium plan: $69
  • Agency plan: $129 per month

By opting for an annual subscription, you can save 40% on the cost of each plan.

With its user-friendly interface and comprehensive features, Mangools provides an excellent resource for optimizing your SEO efforts and achieving your goals.

6. SERanking

SERanking stands as the most comprehensive SEO tool available in the market today, offering a wide range of features to elevate your website’s performance.

With SERanking, you can effortlessly monitor your website’s search engine rankings, gain insights into your competitors, discover valuable linking opportunities, generate detailed reports on your SEO progress, proactively monitor your website for changes and errors, and optimize your website’s speed and performance.

Key Features of SERanking include:

  • Backlink monitoring to assess the quality of your website’s backlinks
  • On-page SEO checks to ensure your website adheres to SEO best practices
  • Keyword ranking tracking to monitor your website’s position in search engine results
  • Leads generation to capture and nurture potential customers
  • Keyword clustering to organize and optimize your keyword strategy
  • Competitor analysis to gain valuable insights into your competitors’ SEO strategies

In terms of pricing, SERanking offers flexible plans to suit various needs:

  • Essential plan: Priced at $39 per month, providing essential SEO features.
  • Pro plan: Available for $89 per month, offering advanced features for comprehensive SEO optimization.
  • Business plan: Priced at $189 per month, catering to enterprise-level requirements with additional functionalities.

Additionally, SERanking offers a highly customizable approach, allowing you to tailor the plans according to your specific needs.

To explore the capabilities of SERanking, you can also take advantage of the free trial option, giving you an opportunity to experience the tool firsthand before committing.

Unlock the full potential of your website’s SEO with SERanking, the ultimate solution that covers every aspect of search engine optimization.

7. Surfer SEO

For marketers and bloggers aiming to achieve higher search engine rankings and increase website traffic, SurferSEO emerges as the ultimate SEO software solution.

SurferSEO provides precise and actionable data that empowers you to enhance your SEO campaigns and achieve superior results. With SurferSEO, you gain the ability to track rankings, discover new keywords, and measure the performance of your SEO tasks. It is the perfect tool for any marketer seeking to optimize their strategy and achieve outstanding outcomes.

By utilizing Surfer Content Editor, you can enter a keyword and receive valuable suggestions for related keywords that should be incorporated into your content. Furthermore, SurferSEO presents recommended keyword densities for seamless creation of SEO-optimized content.

The Content Planner tool within Surfer assists in developing a comprehensive content marketing strategy, enabling you to drive more traffic to your website. Additionally, the Surfer Audit tool analyzes specific pages for targeted keywords, offering actionable insights to enhance page performance.

Surfer’s built-in plagiarism detector ensures that your content remains free of any plagiarized text, safeguarding you from potential penalties by search engines.

An additional highlight is SurferSEO’s integration capabilities with Semrush and Google Search Console, allowing you to conduct keyword research and track rankings directly from the Surfer platform.

Key Features of SurferSEO include:

  • Content structure suggestions
  • NLP suggested keywords
  • Competitor analysis
  • Live content score
  • WordPress and Semrush integrations
  • SEO audit reports
  • Free keyword research tools
  • Content planner
  • Automatic meta description generation
  • SERP analyzer
  • Google Search Console integration
  • Built-in plagiarism detector

In terms of pricing, SurferSEO offers the following subscription plans:

  • Free plan: This plan does not include content editors or audits.
  • Basic plan: Priced at $59 per month, offering ten content editors and 20 audits.
  • Pro subscription: Available at $119 per month, providing 30 content editors and 60 audits.
  • Business subscription: Priced at $239 per month, featuring 70 content editors and 140 audits.
8. AlsoAsked

The AlsoAsked SEO platform offers a powerful solution for uncovering the most popular questions that people have regarding your topic. By understanding these questions, you can enhance your content strategy and provide more valuable answers to your audience.

To utilize the AlsoAsked platform, simply enter your topic into the search bar and navigate to the “Also Asked” section, which appears in the Google search results. Here, you’ll discover a comprehensive list of commonly asked questions related to your topic.

This valuable information allows you to refine your content and align it more closely with the specific queries that people are searching for, thus improving its relevance and usefulness.

Key Features of AlsoAsked:

  • People Also Ask (PAA) questions: Uncover the most popular and relevant questions people are asking about your topic.
  • Search Intent Monitoring: Gain insights into the search intent behind specific queries, allowing you to optimize your content accordingly.
  • Real-Time Google Search Results: Access up-to-date information from Google’s search results, ensuring you stay informed on the latest trends.
  • Bulk Export of Results: Easily export the obtained data in bulk, simplifying your analysis and content planning processes.
  • Monthly Free Searches: Benefit from a set number of free searches each month to explore the platform’s capabilities.

Pricing for AlsoAsked:

  • Basic Plan: Priced at $15 per month, this plan provides 100 monthly searches to help you get started.
  • Next Plan: Available at $29 per month, offering 300 monthly searches to support more extensive research.
  • Pro Plan: Priced at $59 per month, this plan includes 1000 searches, catering to advanced SEO needs.

Unleash the power of AlsoAsked to uncover the most pressing questions in your niche, align your content with audience needs, and enhance your overall SEO strategy.

9. Frase

Elevate your SEO endeavors with SurferSEO’s exceptional features and achieve remarkable results for your marketing and blogging efforts.

Frase stands out as an AI-powered content optimization tool designed to enhance your website’s SEO performance. With its diverse range of features, including keyword research, competitor analysis, and content optimization, Frase proves to be a valuable asset for your SEO efforts.

When it comes to targeting the right keywords for your content, Frase offers a comprehensive keyword research tool. By inputting your content topic, you can discover relevant search terms that align with your content goals.

In addition, Frase provides a competitor analysis tool, allowing you to monitor your competitors’ SEO performance. This valuable insight enables you to adjust and refine your own strategy accordingly.

Frase’s content scoring tool is another highlight, empowering you to craft SEO-friendly content that meets the specific requirements of your targeted keywords.

Key Features of Frase include:

  • Frase AI Writer
  • Content Editors (Similar to SurferSEO)
  • Keyword Research
  • One-click generation of meta descriptions
  • Keyword optimization with content scores
  • AI-powered content briefs
  • Easy document sharing
  • Outline builder
  • Custom templates
  • Google Search Console Integration
  • SERP Data Enrichment

In terms of pricing, Frase offers the following subscription plans:

  • Solo plan: Priced at $14.99 per month, providing support for four articles.
  • Basic plan: Available at $44.99 per month, allowing you to write up to 30 articles.
  • Team plan: Priced at $114.99 per month, offering support for unlimited articles.

Elevate your content optimization and SEO efforts with Frase’s intelligent features and drive significant improvements in your website’s performance.

10. SEOptimer

SEOptimer is a user-friendly website auditing tool designed to provide valuable insights into the SEO performance of your website. With its comprehensive scanning capabilities, this tool thoroughly examines various factors such as site structure, content quality, external linking, and more to generate a detailed report.

In addition to the insightful report, SEOptimer offers users practical tips and recommendations to help enhance their website’s SEO effectiveness and drive better results.

Key Features of SEOptimer:

  • SEO Crawler: Conduct a thorough analysis of your website’s SEO health, including factors like meta tags, headings, broken links, and more.
  • White Label Reports: Customize and generate professional-grade reports with your own branding to share with clients or stakeholders.
  • Keyword Research: Discover relevant keywords and optimize your content to attract targeted traffic and improve search engine rankings.
  • Built-in Audit Tool: Leverage the tool’s auditing capabilities to identify and resolve critical issues affecting your website’s SEO performance.
  • SEO API: Integrate SEOptimer’s features and functionalities into your own applications or platforms for seamless SEO management.
  • Bulk Reporting: Analyze multiple websites simultaneously, saving time and effort while gaining insights into their SEO status.
  • Additional Free SEO Tools: Access a range of complimentary tools to complement your SEO efforts and achieve comprehensive optimization.

Pricing for SEOptimer:

  • DIY SEO Plan: Available at $19 per month, this plan is tailored for individuals and small businesses looking to improve their website’s SEO performance.
  • White Label Plan: Priced at $29 per month, this plan allows you to generate customized reports with your branding for professional presentations.
  • White Label & Embedding Plan: At $59 per month, this plan combines white labeling with the ability to embed the auditing tool on your website.
  • Free Trial: Experience the features and capabilities of SEOptimer with a free trial to ensure it meets your specific needs.

Leverage the power of SEOptimer’s website auditing tool to gain valuable insights, optimize your SEO strategy, and unlock the full potential of your website’s search engine performance.


Yes, it is possible to do SEO by yourself with the assistance of some of the top SEO tools available online. However, it is important to note that SEO is a complex and time-consuming process, so you may want to consider hiring SEO experts if you have the resources.

If you decide to pursue SEO on your own, there are a few key factors to keep in mind. Firstly, understand that the online landscape is highly competitive, and it’s crucial to identify and target the right keywords for your website. This involves conducting thorough keyword research using reliable keyword tools and optimizing your website accordingly.

Optimization entails creating high-quality content that incorporates the identified keywords strategically. Additionally, optimizing your website’s code and structure to make it search engine-friendly is essential.

Furthermore, it’s crucial to regularly monitor and analyze your website’s performance, track keyword rankings, and make necessary adjustments to improve your SEO strategy over time.

While doing SEO yourself is possible, it requires dedication, knowledge, and ongoing effort to achieve desired results. Professional SEO services can provide comprehensive expertise and save you time, allowing you to focus on other aspects of your business.


In conclusion, the world of SEO offers a wide array of tools that can assist you in achieving consistent success. Fortunately, there are numerous free and user-friendly options available today. While premium tools have their advantages, there is a free tool for every aspect of SEO, including backlinks, content marketing, backlink checking, on-page SEO, keyword suggestions, and page optimization.

If you’re looking to build a sustainable business without spending a fortune, I invite you to join my complimentary workshop designed specifically for solopreneurs who rely on content strategy to drive business growth. Learn the fundamentals of content strategy and how to develop one from scratch. These 10 top-notch DIY SEO software solutions are here to empower you in taking control of your website’s search engine optimization.

Remember, when selecting a software solution, it’s crucial to conduct thorough research and choose the tool that best suits your specific needs and offers the most benefits.

With the assistance of these exceptional SEO tools, you’ll be well-equipped to achieve improved results in search engine results pages (SERPs), drive increased web traffic, and ultimately, achieve higher conversion rates in no time at all!

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