Flattering shades that will be trending this year

It is difficult to predict specific shades that will be trending in a given year as fashion and beauty trends are constantly evolving and influenced by a variety of factors. However, some colors that have been popular in recent years and may continue to be popular include pastel shades, jewel tones, and earthy tones such as muted greens and blues. Additionally, neutral colors like beige, white, and gray are also timeless and will likely continue to be popular.

New colors for this year

The new year arrives with a new color palette, with three shades that cover the entire chromatic range and stand out for being extremely flattering. Our trend experts give us a sneak preview of the colors that will be a hit in the new year and share their tips on how to make the most of them.

Flattering shades that will be trending this year

Dark Chocolate Brunette

Dark browns and brunettes are evolving to become deeper and more seductive. As Mónica Duque, director of Salón Seensay in Santander, Spain, explains: “We are coming from a season in which many women have opted to darken their manes and return to naturalness, and with Dark Chocolate Brunette we are going one step further. Now we are looking for luxury in the hair, through this rich, shiny, and delicious color, like almost pure chocolate”.

Dark Chocolate Brunette

“Although at first glance it may appear to be worked as a block, it includes very subtle nuances that add movement and density, always moving in the dark range. Polished finishes will be the best allies to emphasize all its brightness and luminosity,” adds Duque.

Aspen Blonde

Aspen Blonde is the name given to Bella Hadid’s blonde hair color, which promises to be one of the most popular. According to Mª José Llata, director of Llata Carrera hair salon in Cantabria, Spain: “The aim of this shade is to recreate a virgin blonde, which brings us back to the colors of childhood”.

Aspen Blonde

“To create it, we lighten the hair but without taking it too far away from the base blonde or brown and work in beige, butter, and even honey highlights. The combination of cool and warm shades makes this color very suitable for all types of women. Another advantage is that it is quite easy to maintain, because it does not have a strong root effect, but it is important to keep adding color so that it does not fade.

Viva Magenta

Selected by the Pantone Institute as Color of the Year 2023, Viva Magenta finds its own trend in hair. Charo García, director of Ilitia Beauty & Science in Vizcaya, Spain, says: “Viva Magenta is a version of crimson red that is very striking and full of personality”.

Viva Magenta

“Its strength and brightness give us a lot of play when it comes to applying it to the hair, now that reds are still one of the big trends. It can be worked as a block over the entire hair, combining cooler or warmer shades depending on the skin tone, or as highlights or specific color details. We can also modulate the intensity to obtain a more sober and elegant effect, or the opposite: powerful and impossible to miss”.