Diamond Platnumz, born Naseeb Abdul Juma Issack, is not just a household name in Tanzania—he’s a continental force in African music. Widely credited with elevating Bongo Flava to international heights, he’s a singer, dancer, entrepreneur, and philanthropist who has managed to turn talent into a multimillion-dollar brand.
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From humble beginnings in Dar es Salaam to owning one of Africa’s biggest entertainment empires, Diamond’s journey is one of ambition, relentless work ethic, and undeniable charisma. With a massive following in East and Central Africa, and hundreds of millions of YouTube views, he continues to shape the African music landscape.
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Diamond Platnumz’s Net Worth
As of 2025, Diamond Platnumz’s net worth is estimated at $60 million. This wealth comes not just from music sales and live shows, but also from brand endorsements, streaming royalties, and his growing business empire. He is the founder and CEO of WCB Wasafi Record Label, Wasafi Media, Wasafi Soap and Wasafi Bet, making him one of the wealthiest entertainers in East Africa.
Early Life
Diamond Platnumz was born on October 2, 1989, in Tandale, Dar es Salaam, Tanzania. Raised in a modest Muslim household, Diamond was surrounded by the sounds of Tanzanian street music and influenced by his mother’s support and sacrifices. He has two sisters—Queen Darleen, also a musician, and Esma Platnumz, a businesswoman and socialite.
Despite financial challenges, Diamond was determined to pursue music, often recording in makeshift studios with the little money he earned from selling clothes.
Career
Diamond officially began his music career in 2006 at the age of 17. His debut single, “Toka Mwanzo”, infused with R&B and Bongo Flava, failed to make a commercial impact. Undeterred, he kept pushing through the tough times, saving money from his small business to fund studio time.
His perseverance paid off in 2010 when his breakout hit “Kamwambie“ took Tanzania by storm. The song won three Tanzania Music Awards and cemented his status as a rising star.
Music Breakthroughs
Following “Kamwambie,” Diamond released his debut album of the same name. It featured other emerging artists and was followed by the album “Lala Salama“ in 2012. These early successes showcased his lyrical versatility and laid the foundation for his regional dominance.
In 2014, Diamond was nominated for Best International Act: Africa at the BET Awards, earning him international recognition.
Further Releases
In 2017, Diamond Platnumz signed a major record deal with Universal Music Group, signaling his growing global ambition. This led to the release of his third studio album, “A Boy from Tandale“ in 2018, featuring international names like Ne-Yo, Omarion, and Morgan Heritage.
In 2022, he dropped the “First of All” (FOA) EP, which creatively blended Bongo Flava, R&B, and Afrobeats, and included features from artists such as Adekunle Gold, Focalistic, and Zuchu.
Then, in 2024, Diamond released one of the biggest songs of the year, titled “Koma Sava”, featuring American pop star Jason Derulo. The song became a continental hit, marking a high point in Diamond’s international crossover appeal. With infectious rhythms and a blend of Swahili and English lyrics, “Koma Sava” topped charts across Africa and gained significant traction on global streaming platforms.
Collaborations
Over the years, Diamond Platnumz has worked with a wide range of artists across genres and continents. He’s collaborated with African legends like Koffi Olomide, Rick Ross, Davido, Patoranking, Jah Prayzah, and Innos’B, while also linking up with global stars like Alicia Keys on “Wasted Energy” and Jason Derulo on “Koma Sava.”
He’s also formed a powerful creative partnership with video director Director Kenny, whose visuals have helped push Diamond’s songs to global audiences. Their 2020 hit “Waah,” featuring Koffi Olomide, is one of the most watched Tanzanian music videos on YouTube, with over 170 million views.
Is Diamond Platnumz Married?
Yes, in a surprising announcement made on June 1, 2025, Diamond Platnumz confirmed that he is married to Tanzanian singer Zuchu. The couple held a private wedding ceremony, attended only by close family and friends.
In an Instagram post, Diamond reflected on the maturity required to keep their relationship out of the public eye and explained that a larger, public celebration is still planned. “The real wedding is coming,” he shared in a video interview, adding that they kept it lowkey to protect their personal lives from public scrutiny.
How Many Kids Does Diamond Platnumz Have?
Diamond Platnumz is a proud father of four children. He has two children, Tiffah and Nillan, with Ugandan socialite Zari Hassan. He also shares a son, Dylan, with Tanzanian model Hamisa Mobetto, and another son, Naseeb Junior, with Kenyan singer and model Tanasha Donna.
Though his relationships with the mothers of his children have not lasted, Diamond has remained present in his children’s lives and often shares affectionate moments with them on social media.
Business Endeavors
Diamond Platnumz has proven to be just as talented in business as he is in music. He founded WCB Wasafi, a record label that played a critical role in the rise of East African music. The label has launched the careers of several major artists, including Rayvanny, Harmonize, Mbosso, and Lava Lava—all of whom have since moved on to pursue independent paths.
Currently, WCB is home to rising stars like D Voice and Zuchu, who continue to carry the Wasafi banner. The label’s 2021 strategic partnership with Warner Music Group expanded its reach into international markets.
In addition to WCB, Diamond has built a media empire with Wasafi TV and Wasafi FM, as well as a sports betting company called Wasafi Bet, launched in partnership with Kenya’s Odibets.
He has also signed high-profile endorsement deals with major brands, including Pepsi, Serengeti, Vodacom, itel Mobile, Parimatch Africa, Nice One, Coral Paints, and Airtel Tanzania—solidifying his influence in both entertainment and business.
Awards
Diamond Platnumz is the most decorated music artist in East and Central Africa. Since winning his first Tanzania Music Awards in 2010, he has accumulated dozens of accolades, including Channel O Music Video Awards, HiPipo Music Awards, AFRIMMAs, and multiple MTV Europe Music Awards.
In 2023, he won his third MTV EMA for Best African Act, cementing his status as a continental icon. His ability to maintain relevance, reinvent his sound, and deliver consistently high-quality performances has earned him both industry respect and fan loyalty.
Diamond Platnumz Car Collection
Diamond Platnumz, one of Africa’s most successful musicians, has built a stunning collection of luxury cars that reflects his success and lavish lifestyle.
Among his prized vehicles is a 2021 Rolls-Royce Cullinan, delivered to his mansion in Dar es Salaam. He also owns two Cadillac Escalades—a 2020 Black Edition and a Sky Captain Edition—showcasing his love for luxury SUVs.
Recently, Diamond confirmed he’s adding a Bentley and a Lamborghini currently being shipped. His collection already includes a Ferrari 488 GTB, Mercedes-Benz Sprinter, Maserati Levante, BMW X6, Toyota Land Cruiser V8, and a Land Cruiser Prado TX.
From exotic sports cars to premium SUVs, Diamond Platnumz’s car collection is a bold statement of his global fame and personal style.
Conclusion
Diamond Platnumz’s journey from a young boy in Tandale with a dream to an international superstar and multimillionaire entrepreneur is nothing short of inspirational. With a net worth of $60 million, over 10 million YouTube subscribers, and one of the most recognized brands in African music, he has become the blueprint for success in the modern African entertainment industry.
Whether he’s releasing chart-topping songs like “Koma Sava”, mentoring young talent, or expanding his business empire, Diamond continues to redefine what it means to be an African superstar in the global era.
